VIP Members Price: $25.95*Normal Price: $30.70 One of the world's top selling Scotch Whiskies. Red Label's aroma is rich fresh and vibrant with just a hint of butterscotch and cloves. On the palate it begins sweet soft and spicy but develops a robust smoky character that is drawn from a blend of 40 younger whiskies including the sweeter Speyside malts.